urTONE™ Korean Color-Changing Foundation Stick
urTONE™ Korean Color-Changing Foundation Stick
🎨 Adapts to your skin color
🌞 Built-In SPF30 daily protection
⏳ Over 12-Hour Stay
🌿 Safe for all skin types
💧 Lightweight, and water-resistant
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urTONE™ Korean Color-Changing Foundation Stick
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“This color-changing stick has become my daily makeup essential. It blends into my skin tone so naturally and gives a fresh, hydrated look. I have dry patches around my nose and cheeks, but this smooths them out instead of highlighting them. The built-in brush makes blending super quick and easy.”
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“I really love how this works like skincare and foundation together. It adjusts to my shade within seconds and leaves my skin looking soft, dewy, and healthy. The finish is not heavy at all, and it gives that Korean glass-skin glow. The attached brush is perfect for quick application anywhere.”
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“Honestly one of the easiest products I’ve used. The stick melts into the skin and matches my tone perfectly without looking cakey. It keeps my face moisturised and gives a nice natural glow all day. Plus the brush makes it so convenient for touch-ups when I’m outside.”
Get it between - and -.
Beware of Imitations - Choose the Original urTONE™
Our color-adaptive foundation has inspired many copycats, but there is only one original formula. To ensure authentic urTONE™ quality, performance, and results, purchase only through this official website.
Description
Description
urTONE Korean Color-Changing Foundation Stick SPF30 isn’t just makeup — it’s your skincare + foundation + sun protection all rolled into one smooth swipe.
This next-gen K-Beauty hybrid goes on white and instantly blends into your exact skin tone, giving a flawless, natural finish that looks like real skin — just better.
No cakey layers. No wrong shades. No effort.
Packed with hyaluronic acid, niacinamide, peptides, rosehip oil, and vitamin E, it helps keep your skin hydrated, brighter, and smoother while you wear it — so your makeup actually supports your skin.
And now with SPF30, it gives you daily protection from UVA/UVB rays, helping prevent dark spots, dullness, and early signs of aging — without leaving any white cast.
Lightweight, breathable, and completely mess-free, this stick makes it easy to get that glowy Korean glass-skin look in seconds.
✅ Key Benefits
All-in-One Formula: Foundation + skincare + SPF30 in one step
Shade-Adaptive Pigments: Matches your skin tone instantly
Skin-Loving Ingredients: Hydrates & brightens with HA, niacinamide, peptides, rosehip oil & vitamin E
Moisture-Locking HA+ Technology: Smooths texture and fine lines
SPF30 Daily Defence: Helps protect from sun damage & premature aging
No-Mess Application: Swipe, blend, and go
Weightless Coverage: Breathable, non-greasy, everyday friendly
Vegan & Cruelty-Free: Safe for all skin types, even sensitive
How do I use it?
How do I use it?
- Glide the stick across your cheeks, forehead, chin, and anywhere you want a more even tone.
- Tap and blend with the built-in brush (or a puff) to help the formula melt into the skin for a smooth, flawless finish.
- Let it adapt — the colour shifts from white to your perfect shade in seconds.
- Layer if needed for extra coverage, while still keeping it lightweight and natural.
- Finish protected — enjoy seamless wear with built-in SPF30 daily defence.
Ingredients
Ingredients
🎨 Adaptive Pigment Technology – Smart tone-matching capsules that blend into your natural shade for a perfect, seamless finish.
🌞 SPF30 Mineral Protection – Helps shield skin from daily UVA/UVB exposure.
💧 Hyaluronic Acid – Deep hydration + plumps the look of fine lines.
🌸 Niacinamide (Vitamin B3) – Brightens dullness and improves uneven tone.
✨ Peptides – Supports firmness and improves skin elasticity.
🌹 Rosehip Oil – Nourishes and supports skin barrier health (rich in Vitamins A & C).
🛡 Vitamin E (Tocopherol) – Antioxidant defence against environmental stress.
🕊 Cera Alba & Cera Microcristallina (Waxes) – Smooths texture, locks moisture, and adds protective comfort.
🌟 Titanium Dioxide & Mica – Helps boost radiance with a soft natural glow + gentle sun support.
✅ Free From: Parabens, sulfates, synthetic dyes, and harsh alcohols.
💖 Dermatologist-tested, cruelty-free, and suitable for all skin types (even sensitive).
Returns and Refunds
Returns and Refunds
If for any reason urTONE isn’t right for you, no stress.
Simply email us at within 30 days of receiving your order, and our team will help you with the return process step-by-step.
Your ‘No-Makeup’ Makeup Secret ✨
Let’s be real — most foundations either look cakey, sit in pores, or never match our skin tone properly.
That’s why this color-changing foundation stick feels different. It adapts to your skin tone as you blend, melts in like skincare, and leaves a soft K-Beauty glass-skin glow — like your skin, just smoother, brighter, and healthier-looking.
✅ No shade matching stress
✅ No heavy, layered foundation look
✅ No dry or patchy finish
From office mornings to date nights to quick errands — your skin stays fresh, radiant, and natural… without feeling like you’re wearing makeup.
Why urTONE™ Is Truly Different
Most “color-changing” foundations only focus on coverage.
urTONE™ is designed to do more — a next-gen K-Beauty hybrid that matches your tone, treats your skin, and protects it daily with SPF30.
🌸 Tone-Adapting Pigments – Smart capsules blend into your exact shade in seconds
💧 Hydrates + Smooths – Hyaluronic acid & peptides keep skin plump and comfortable all day
🌞 SPF30 Built In – Daily UVA/UVB defence with zero white cast and no heavy feel
🌿 Brightens Over Time – Niacinamide & vitamin E help improve dullness and uneven tone
💫 Built-In Brush Stick – Easy swipe-on, mess-free blending anywhere
No More Wrong Shades. No More Heavy Foundation
Meet your everyday 4-in-1 foundation stick — designed to work as a hydrator, primer, foundation, and skin-smoother all in one simple swipe.
Powered by Adaptive Pigment Technology, it applies white and instantly blends into your perfect skin tone, giving you that effortless “no-makeup” makeup finish.
Infused with hyaluronic acid, niacinamide, peptides, and rosehip oil, it doesn’t just cover — it helps hydrate, brighten, and plump your skin as you wear it.
Now upgraded with SPF30 Daily Protection and enhanced shade-matching, the improved formula blends faster, protects better, and adapts more accurately — with zero heaviness, zero shine, and zero
Vegan & Cruelty-Free
Adapts to Your Skin Tone Instantly
Hydrates & Brightens with Skincare Actives
Lightweight, Breathable & Non-Cakey
Vegan & Cruelty-Free
Adapts to Your Skin Tone Instantly
Hydrates & Brightens with Skincare Actives
Lightweight, Breathable & Non-Cakey
Vegan & Cruelty-Free
Adapts to Your Skin Tone Instantly
Hydrates & Brightens with Skincare Actives
Lightweight, Breathable & Non-Cakey
Vegan & Cruelty-Free
Adapts to Your Skin Tone Instantly
Hydrates & Brightens with Skincare Actives
Lightweight, Breathable & Non-Cakey
Vegan & Cruelty-Free
Adapts to Your Skin Tone Instantly
Hydrates & Brightens with Skincare Actives
Lightweight, Breathable & Non-Cakey
Vegan & Cruelty-Free
Adapts to Your Skin Tone Instantly
Hydrates & Brightens with Skincare Actives
Lightweight, Breathable & Non-Cakey
Vegan & Cruelty-Free
Adapts to Your Skin Tone Instantly
Hydrates & Brightens with Skincare Actives
Lightweight, Breathable & Non-Cakey
Vegan & Cruelty-Free
Adapts to Your Skin Tone Instantly
Hydrates & Brightens with Skincare Actives
Lightweight, Breathable & Non-Cakey
Vegan & Cruelty-Free
Adapts to Your Skin Tone Instantly
Hydrates & Brightens with Skincare Actives
Lightweight, Breathable & Non-Cakey
Vegan & Cruelty-Free
Adapts to Your Skin Tone Instantly
Hydrates & Brightens with Skincare Actives
Lightweight, Breathable & Non-Cakey
Don't Take It From Us, Take It From Them!❤️
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Perfect for my sensitive skin
“Almost every foundation irritates my skin, but this one feels so gentle. It blends in like skincare and keeps my face hydrated all day. The coverage is natural but still evens out redness and uneven tone. No burning, no breakouts — just smooth, fresh-looking skin.”
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No breakouts + calming finish
“I have acne-prone sensitive skin and I was scared to try it, but wow… it doesn’t clog my pores at all. It feels lightweight, not sticky, and gives me a clean glow. After a few uses, my redness looked less noticeable and my skin felt softer. The hyaluronic acid and niacinamide really show results.”
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Finally a foundation that doesn’t irritate
- “This is honestly the first foundation that doesn’t make my skin flare up. It’s breathable, hydrating, and doesn’t sit on dry patches. It smooths my texture and makes my skin tone look even without looking like makeup. My face feels healthy and comfortable, not heavy or greasy.”
What Customers Are Actually Noticing
Backed by 4.8-star reviews from verified users.
93%
Said the foundation matched their skin tone perfectly, even with acne and blemishes in different shades.
91%
Said the foundation matched their skin tone perfectly, even with acne and blemishes in different shades.
97%
Said the color-changing formula gave them the luminous glow they wanted while also helping reduce breakouts and irritation.
90%
Reported their skin felt more hydrated and smoother with daily use.
Based on Feedback From 1,000 urTONE™ Real Customers
urTONE™ vs Other Foundations
Enjoy seamless tone-matching, nourishing coverage, and built-in SPF30 — with zero heaviness, streaks, or buildup.
|
Others | |
|---|---|---|
| Color-changing tech (adapts to your skin tone) | ||
| Skincare-infused (HA, peptides, niacinamide) | ||
| SPF30 Daily Protection | ||
| Lightweight & breathable (no cakey feel) | ||
| Mess-free built-in brush | ||
| Water-Resistant & Long-Lasting | ||
| Vegan, cruelty-free & gentle for sensitive skin |
Raw Unedited Reviews
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1d ago
“I’m obsessed with how perfectly this matches my skin tone. It gives such a smooth, natural coverage and doesn’t feel heavy at all. I love that it has SPF30 too — it’s like makeup and protection in one.”
1.1k
26 Comments
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2h ago
“This foundation stick is so easy to use and blends without any streaks. The finish looks fresh and glowy, not cakey or thick. Plus the built-in SPF30 makes it perfect for daily wear.”
1.1k
26 Comments
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8h ago
“I’ve tried so many foundations that build up and look patchy, but this one stays lightweight and smooth. It adapts to my shade instantly and gives me clean, even coverage with a skincare-like feel.”
1.1k
26 Comments
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Love It — Or Get Your Money Back 💛
We created urTONE Korean Color-Changing Foundation Stick to give you more than coverage — hydration, an instant tone match, and that radiant K-Beauty glow in one easy swipe.
That’s why every order is backed by our 30-Day Money-Back Guarantee.
If it’s not the perfect fit for you, simply request a return within 30 days and you’ll receive a full refund — no stress, no questions asked.
Frequently Asked Questions
FAQS
Not sure which shade to pick — Light or Natural?
Not sure which shade to pick — Light or Natural?
Choose Light if your skin is fair or you have cool/neutral undertones.
Choose Natural if your skin is medium or you have warm undertones.
✨ And because it’s a Buy 1 Get 1 Free deal, many customers grab both shades:
Light for winter, brightening, or a fresher look
Natural for daily wear, summer tones, or a warmer finish
Does urTONE stick contain sunscreen?
Does urTONE stick contain sunscreen?
Yes! urTONE™ Korean Color-Changing Foundation Stick is upgraded with SPF30, giving you built-in daily sun protection.
It helps protect your skin from UVA & UVB rays while still delivering natural, tone-adapting coverage — without heaviness or white cast.
What are the ingredients?
What are the ingredients?
urTONE™ is made with a skin-loving blend of makeup + skincare actives:
🎨 Adaptive Pigment Technology – Smart pigment capsules that adjust to your unique skin tone for a seamless match
🌞 SPF30 (Mineral Protection) – Helps protect from daily UVA/UVB exposure
💧 Hyaluronic Acid – Deeply hydrates and smooths the look of fine lines
🌸 Niacinamide (Vitamin B3) – Brightens dullness and improves uneven tone
✨ Peptides – Support skin firmness and elasticity
🌹 Rosehip Oil – Nourishes and supports the skin barrier (rich in Vitamins A & C)
🛡 Vitamin E (Tocopherol) – Antioxidant protection against environmental stressors
🕊 Cera Alba & Cera Microcristallina – Soften, protect, and lock in moisture
🌞 Titanium Dioxide & Mica – Adds natural radiance and gentle sun support
🌼 Ethylhexylglycerin & Fragrance – Mild preservative + light, pleasant scent
✅ Free From: Parabens, sulfates, synthetic dyes, and harsh alcohols.
💖 Dermatologist-tested, cruelty-free, and suitable for all skin types.
Will it really match my skin tone?
Will it really match my skin tone?
How do I choose my shade?
How do I choose my shade?
It’s super easy 🌸
- Light → for fair/light skin tones
- Natural → for medium/tan skin tones
- Dark → for deep/rich skin tones
Not sure? Grab both — it’s Buy 1 Get 1 Free right now 💕
How long does it last?
How long does it last?
urTONE™ lasts up to 12 hours ⏳ It’s water-resistant and stays looking fresh even in heat or humidity.
Is it heavy or cakey like regular foundation?
Is it heavy or cakey like regular foundation?
Not at all. urTONE™ feels lightweight and breathable, with buildable coverage — so you get a smooth, natural finish without any cakey heaviness.
Will the SPF make it greasy?
Will the SPF make it greasy?
No 😊 urTONE™ SPF30 blends in invisibly with a lightweight feel — no greasiness and no white cast.
Does SPF change the tone-matching effect?
Does SPF change the tone-matching effect?
Not at all 😊 urTONE™ still adapts and matches your skin tone perfectly — the SPF30 is built in without affecting the color-changing blend.
Can I use it on sensitive or acne-prone skin?
Can I use it on sensitive or acne-prone skin?
Absolutely ✅ urTONE™ is vegan, clean-formulated, and made with skincare actives like niacinamide and hyaluronic acid, making it suitable for sensitive and acne-prone skin.
If your skin is very sensitive, we still recommend doing a patch test first.
Is it good for mature skin?
Is it good for mature skin?
Yes, absolutely 💕 urTONE™ is great for mature skin — it’s lightweight, deeply hydrating, and enriched with hyaluronic acid, niacinamide, collagen, and vitamin E to help smooth fine lines, brighten dullness, and keep skin looking fresh and radiant all day ✨
How much coverage does it give?
How much coverage does it give?
urTONE™ is made for a natural “glass skin” glow ✨ It provides sheer-to-medium coverage that evens skin tone, softly blurs imperfections, and keeps your skin looking fresh.
Need more? You can layer it for extra coverage without it looking heavy.
Do I still need primer or moisturizer?
Do I still need primer or moisturizer?
Nope urTONE™ is a 4-in-1 — hydrator, primer, foundation, and skin-smoother in one.
You can wear it on its own, or layer it over your usual skincare if you prefer.
Does it work on all skin types and tones?
Does it work on all skin types and tones?
Yes urTONE™ uses color-adaptive pigments designed to match a wide range of skin tones and types.
For very fair or very deep complexions, apply a thin layer first, let it adjust, then build gradually for the most natural match.
What is your shipping policy?
What is your shipping policy?
We offer worldwide shipping 🌍
- Orders are processed and fulfilled within 12–48 hours (including a quality check before dispatch).
- Delivery typically takes 6–9 business days, depending on your location.
What if I don’t like it?
What if I don’t like it?
No worries 😊 urTONE™ comes with a 30-Day Money-Back Guarantee. If you’re not satisfied, you can return it for a full refund.